Building a global brand requires more than just launching a website that accessible from almost anywhere in the world.
1) Understand customer behavior
2) Position your business properly:
That means you sale your product where there is need.
3) Brand Name:
Build your brand name in universal laungauge that helps to easily recognize all kind of people and regions.
4) Think Broadly:
Don't go with specific brand name.like "k.k.chicken".
When your brand completely established as "k.k.chicken" selling only chicken & now you want to add some other market products in it.
Then you must to change brand name like "k.k.market".
5) Brand Color:
Firstly, you must have to know which is the type of your brand.
That means Feminine, Musculine & Kiddish.
If your business is related to womens or girls then you must use feminine color's to your business name/logo.
If it's Musculine then you must have to use musculine colors and so on...
So you must have to know how to catagarised color's for your business.