Rebranding is the process we are renew already established brand.In which we are renew image.It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.
1) Why do we need rebranding ???
A) When we are in loss.
B) To increase your richness.
C) To change customers / Clients mentality.
D) To change point of view.
E) To boost marketing stratergy.
F) Changes in business ownership such as merging, aquizitions, spinoffs (to change a route).
G) To change brand promises.
H) Fluctuations in market.
I) Confliction with stakeholders.
J) Outdated image
K) Changing brand portfolio.