Digital Marketing is the advertising of the brand, product and services through digitally / online. Digital Marketing is a type of online advertising. You have to promote you’re brand, product or services online. Digital marketing is very flexible, versatile in nature.
There are various types of Digital Marketing :
Search Engine Optimization
Social Media Optimization
Social Media Marketing
Content Writing & Management
Pay Per Click
Digital marketing is important because it’s very cost-effective, advance audience targeting options.
Let’s See In detail All digital Factors one by one :
- Search Engine Optimization (SEO)
SEO stands from “Search Engine Optimization” Search Engine helps to provide organic traffic of your website and generate organic result in google’s ranking pages…..
In Search Engine optimization process ….. There are two steps :
1. On Page Optimization :
- In on-page optimization, we are processing like the following steps :
- Firstly, We did pre-analysis of your website then we start actual work on your website.
- After that, you have to write proper content for your website.
- We do keyword analysis for your website.
- Then We are creating meta description, Title page by page
- After that, we are doing keyword stuffing process page by page
2.Off Page Optimization :
- Built Backlinks
- Write Blogs related to the topic
- Create do follow no-follow links
- Create Google Analytics Account
- Create Search Console Account
- Create sitemap
- Social Media Optimization :
Social media optimization is very essential step now today’s Digital world. Through the SMO we can improve the social profile of business also you can grow your business Digitally. You can also target the specified audience through SMO.
- Social Media Marketing
Social media works on social media platforms like facebook, Instagram, Linkedin, Twitter where you can create your audience with proper targeting, You can also promote your business on these platform, you can run ads from these platforms. Also this platform connect with the more audience digitally.
The advantages of SMM are
Grow your brand rapidly
engaging your followers, analyzing your results…
- Content Writing & Management
Content Writing & Management is a very essential part of digital marketing because in digital marketing content is the king. So content management is very important factor. Without content, there is no meaning. If your content is bad then it will be ultimately affected on your brand. The result is your brand trust goes decrease automatically. So content should be unique, simple, specific, well defined……
If you are writing the quality content then your website will rank on google’s search results…… And after that you will get benefits of content writing your website traffic is increase, Improve Client Engagement, Increase Leads and conversation. also because of that increases Brand Trust, Brand Awareness…….
- Pay Per Click
PPC is like online advertising in which advertisers occur costs when user clicks on their ads. PPC is used for the Increasing Sale, Lead Generation, Promote your brand.
PPC ADS look like: Text Ads, Display Ads, Shopping Ads